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Theme : Marketing
Cover feature Creating destinations for experience The period of functional shopping is over. The era of experiential...	01.12.08 \|

Zoom on boutiques Cook & Book, food for the body and the soul Brussels	01.12.08 \|

Zoom on boutiques Panasonic Center displays the house of tomorrow Tokyo	01.12.08 \|

Zoom on boutiques Drugstore Publicis lives at the rhythm of its clients Paris	01.12.08 \|

Zoom on boutiques American Girl pampers its young clients United States	01.12.08 \|

Zoom on boutiques The Apple Store “Genius Bar” serves advice New York	01.12.08 \|

Zoom on boutiques At Prada, fashion is art New York	01.12.08 \|

Zoom on boutiques Studio SFR a temple to music and innovation Paris	01.12.08 \|

Zoom on boutiques Toyota Mega Web, a new take on cars Tokyo	01.12.08 \|

Cover feature Welcome to Shopping 2.0 In the face of increasingly demanding consumers, brands have launched...	28.11.08 \|

Bernd Schmitt, from Columbia Business School When selling equals entertaining Professor of International Business at Columbia Business School in New...	28.11.08 \|

Communication & advertising “If you don’t occupy space on the internet, someone else will do it for you” A keen observer of internet communication strategy, Christophe Ginisty...	03.03.08 \|

Customer relationship management Optimizing customer relationships External relations management is still the poor relation among company...	03.12.07 \|

Printers Reducing printing costs TallyGenicom is a provider of printer-related solutions. For this...	02.03.07 \|

Sales promotion Sales development services Based in Lyon, Acti 4 offers sales promotion and operational marketing...	02.01.07 \|

Directinet.fr Building rich online relations Directinet, the French leader in direct marketing, improves customer...	02.01.07 \|

Mail solutions A reliable proximity service Known for its effective solutions, the La Poste Group places its...	02.01.07 \|

Business services From printing to direct marketing The German company meiller direct now offers a comprehensive range of...	02.01.07 \|

Major retailing Targeting CEECs Carrefour, the largest major food retailer in Europe, is present in...	18.12.06 \|

Advertising campaigns 4 myths about online ads 81% of marketing managers for major brands believe that the internet...	02.11.06 \|

On-line Marketing PagesJaunes media Whereas telephone directory publishers elsewhere do very little...	26.05.06 \|

Accreditation bodies Reasons to be trusting To get a clearer idea of what is involved in the accreditation...	02.01.06 \|

Business expense management Learning to spend wisely American Express proposes travel expense management solutions for...	01.07.05 \|

Factoring When clients are partners The factoring market is changing. The idea that sales financing...	01.07.05 \|

Business strategy Piloting change	02.06.05 \|

Companies The challenge of customer service Today’s consumers are faced with a proliferation of products,...	02.01.05 \|

Sales management A tailor-made sales force A major player in the external sales force sector for 30 years now,...	04.11.04 \|

Business services International dimension Companies can use a host of different strategies to conquer...	02.07.04 \|

Credit cards MasterCard opts for segmentation Europay France, an authorised credit institution since 1967,...	02.05.04 \|

Business services Better days in sight The long-awaited economic recovery is still not quite on the cards...	02.05.04 \|

Certifications Quality comes first SGS offers companies a wide range of accredited certificates for...	02.01.04 \|

Bank cards Serving the professionals After attracting 13 million private individuals in France with...	02.05.03 \|

Team incentive schemes Gift vouchers for sales incentives There is a marked economic recovery in France at the beginning of this...	01.12.00 \|

Carte Bleue Visa Carte Bleue Visa banks on business	01.09.00 \|

Accor A solution specially tailored to business trips	01.09.00 \|

Voitures Budget France One step ahead Clients want to save time and money. This is why Budget France has...	01.09.00 \|

Voitures de location Sixt A pride in their personnel	01.09.00 \|

Mediatel Prospection and development of customer loyalty With 22 million addresses of individuals and professionals,...	01.09.00 \|

Tir Groupé Motivating sales teams For 7 years, Tir Groupé has built a sound reputation...	01.12.99 \|

Food Risks Zurich Gestion de Crise, a "ready-to-use" crisis management product from the Zurich group According to a Sofres-Zurich survey, over 70% of companies in the food...	01.12.99 \|

View all the articles in this theme - 40 articles in this theme

Archives de l'année 2010

Commerce International - January 2010 No 59	Commerce International - February 2010 No 60	Commerce International - March 2010 No 61	Commerce International - April 2010 No 62
Commerce International - May 2010 No 63	Commerce International - June 2010 No 64	Commerce International - July 2010 No 65

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Theme : Marketing