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Theme : Marketing

Cover feature

Creating destinations for experience


The period of functional shopping is over. The era of experiential...

01.12.08 | Printable version
Zoom on boutiques

Cook & Book, food for the body and the soul


Brussels

01.12.08 | Printable version
Zoom on boutiques

Panasonic Center displays the house of tomorrow


Tokyo

01.12.08 | Printable version
Zoom on boutiques

Drugstore Publicis lives at the rhythm of its clients


Paris

01.12.08 | Printable version
Zoom on boutiques

American Girl pampers its young clients


United States

01.12.08 | Printable version
Zoom on boutiques

The Apple Store “Genius Bar” serves advice


New York

01.12.08 | Printable version
Zoom on boutiques

At Prada, fashion is art


New York

01.12.08 | Printable version
Zoom on boutiques

Studio SFR a temple to music and innovation


Paris

01.12.08 | Printable version
Zoom on boutiques

Toyota Mega Web, a new take on cars


Tokyo

01.12.08 | Printable version
Cover feature

Welcome to Shopping 2.0


In the face of increasingly demanding consumers, brands have launched...

28.11.08 | Printable version
Bernd Schmitt, from Columbia Business School

When selling equals entertaining


Professor of International Business at Columbia Business School in New...

28.11.08 | Printable version
Communication & advertising

“If you don’t occupy space on the internet, someone else will do it for you”


A keen observer of internet communication strategy, Christophe Ginisty...

03.03.08 | Printable version
Customer relationship management

Optimizing customer relationships


External relations management is still the poor relation among company...

03.12.07 | Printable version
Printers

Reducing printing costs


TallyGenicom is a provider of printer-related solutions. For this...

02.03.07 | Printable version
Sales promotion

Sales development services


Based in Lyon, Acti 4 offers sales promotion and operational marketing...

02.01.07 | Printable version
Directinet.fr

Building rich online relations


Directinet, the French leader in direct marketing, improves customer...

02.01.07 | Printable version
Mail solutions

A reliable proximity service


Known for its effective solutions, the La Poste Group places its...

02.01.07 | Printable version
Business services

From printing to direct marketing


The German company meiller direct now offers a comprehensive range of...

02.01.07 | Printable version
Major retailing

Targeting CEECs


Carrefour, the largest major food retailer in Europe, is present in...

18.12.06 | Printable version
Advertising campaigns

4 myths about online ads


81% of marketing managers for major brands believe that the internet...

02.11.06 | Printable version
On-line Marketing

PagesJaunes media


Whereas telephone directory publishers elsewhere do very little...

26.05.06 | Printable version
Accreditation bodies

Reasons to be trusting


To get a clearer idea of what is involved in the accreditation...

02.01.06 | Printable version
Business expense management

Learning to spend wisely


American Express proposes travel expense management solutions for...

01.07.05 | Printable version
Factoring

When clients are partners


The factoring market is changing. The idea that sales financing...

01.07.05 | Printable version
Business strategy

Piloting change

02.06.05 | Printable version
Companies

The challenge of customer service


Today’s consumers are faced with a proliferation of products,...

02.01.05 | Printable version
Sales management

A tailor-made sales force


A major player in the external sales force sector for 30 years now,...

04.11.04 | Printable version
Business services

International dimension


Companies can use a host of different strategies to conquer...

02.07.04 | Printable version
Credit cards

MasterCard opts for segmentation


Europay France, an authorised credit institution since 1967,...

02.05.04 | Printable version
Business services

Better days in sight


The long-awaited economic recovery is still not quite on the cards...

02.05.04 | Printable version
Certifications

Quality comes first


SGS offers companies a wide range of accredited certificates for...

02.01.04 | Printable version
Bank cards

Serving the professionals


After attracting 13 million private individuals in France with...

02.05.03 | Printable version
Team incentive schemes

Gift vouchers for sales incentives


There is a marked economic recovery in France at the beginning of this...

01.12.00 | Printable version
Carte Bleue Visa

Carte Bleue Visa banks on business

01.09.00 | Printable version
Accor

A solution specially tailored to business trips

01.09.00 | Printable version
Voitures Budget France

One step ahead


Clients want to save time and money. This is why Budget France has...

01.09.00 | Printable version
Voitures de location Sixt

A pride in their personnel

01.09.00 | Printable version
Mediatel

Prospection and development of customer loyalty


With 22 million addresses of individuals and professionals,...

01.09.00 | Printable version
Tir Groupé

Motivating sales teams


For 7 years, Tir Groupé has built a sound reputation...

01.12.99 | Printable version
Food Risks

Zurich Gestion de Crise, a "ready-to-use" crisis management product from the Zurich group


According to a Sofres-Zurich survey, over 70% of companies in the food...

01.12.99 | Printable version
View all the articles in this theme - 40 articles in this theme


Archives de l'année 2010
Commerce International - January 2010
Commerce International - January 2010
No 59

Commerce International - February 2010
Commerce International - February 2010
No 60

Commerce International - March 2010
Commerce International - March 2010
No 61

Commerce International - April 2010
Commerce International - April 2010
No 62

Commerce International - May 2010
Commerce International - May 2010
No 63

Commerce International - June 2010
Commerce International - June 2010
No 64

Commerce International - July 2010
Commerce International - July 2010
No 65

 

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