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THE ISSUE'S REPORT

Welcome to Shopping 2.0

In the face of increasingly demanding consumers, brands have launched themselves into a game of one-upmanship centred around the mise-en-scène of their shops. Their common aim: to allow potential clients to live out unique experiences.

Bernd Schmitt, from Columbia Business School : When selling equals entertaining
Cover feature : Creating destinations for experience
Zoom on boutiques : Cook & Book, food for the body and the soul
Zoom on boutiques : Nike iD Studio: where the consumer is the designer
Zoom on boutiques : Panasonic Center displays the house of tomorrow
...

READ THE REPORT

EN COUVERTURE
Commerce International - December 2008 No 47

Summary : C.I. Summary 47 [Archives]
Credit insurance A sure thing When your activity consists in offering surety insurance, it is always...	02.04.09 \|

French Chamber reform A subdued victory On 25 November, the French CCI presidents finally adopted a reform...	04.12.08 \|

J.-F. Bernardin, President of ACFCI Together Plans for reforming the French Chambers of Commerce should be...	03.12.08 \|

Cover feature Creating destinations for experience The period of functional shopping is over. The era of experiential...	01.12.08 \|

Zoom on boutiques Cook & Book, food for the body and the soul Brussels	01.12.08 \|

Zoom on boutiques Nike iD Studio: where the consumer is the designer New York – London	01.12.08 \|

Zoom on boutiques Panasonic Center displays the house of tomorrow Tokyo	01.12.08 \|

Zoom on boutiques Drugstore Publicis lives at the rhythm of its clients Paris	01.12.08 \|

Zoom on boutiques American Girl pampers its young clients United States	01.12.08 \|

Zoom on boutiques The Apple Store “Genius Bar” serves advice New York	01.12.08 \|

Zoom on boutiques At Prada, fashion is art New York	01.12.08 \|

Zoom on boutiques Studio SFR a temple to music and innovation Paris	01.12.08 \|

Zoom on boutiques Toyota Mega Web, a new take on cars Tokyo	01.12.08 \|

Financial information The G20: a first historic step towards the reform of world finance The twenty economic powers that represent 90% of the world economy met...	01.12.08 \|

Financial information Major differences in Europe The latest edition of the Paying Taxes publication shows that Ireland,...	01.12.08 \|

Credit for business Oiling the process Launched in summer 2008, the company Corporate LinX allows the...	01.12.08 \|

Managing movable assets Performance in full serenity Since 2000, La Française des Placements has offered clients a...	01.12.08 \|

Biotechnology Priority to research In the face of the petrol crisis and climatic changes, a welcome...	01.12.08 \|

Site protection Complete security With over 1,400 employees including 900 engineers and technicians...	01.12.08 \|

Car fleet management Vehicles for global solutions The Italian car manufacturer Fiat offers its corporate clients a...	01.12.08 \|

Heavy industry Made-to-measure engineering The company Metalliance, specialised in the conception and production...	01.12.08 \|

Call centre management Optimizing client satisfaction To better respond to client voices, the Sitel group, a specialist in...	01.12.08 \|

Club Med Business “All-in-one” services Club Med Business is part of the strategic development undertaken by...	01.12.08 \|

AXC A made-to-measure software for managing your trips Thanks to NdFSystem, a software designed to manage business trips, AXC...	01.12.08 \|

Probag The luggage expert Probag, a specialist in the protection and security of luggage, is a...	01.12.08 \|

Wind energy Blowing them away As a French pioneer in the wind energy domain, La Compagnie du Vent...	01.12.08 \|

Eco-Hotels Hotels going green Fluorescent light bulbs, recycled paper and packaging, treatment of...	01.12.08 \|

Travel Two-wheeled relaxation… Vélo Bien-Être offers trips that combine bike trips,...	01.12.08 \|

Cocoa production Putting the focus back on quality Ecuador is continuing its efforts to promote its...	28.11.08 \|

Brazil Taking the plunge in full financial and tax security The French firm Constantin gives a hand to French businesses wishing...	28.11.08 \|

Mass retailing Trends in Japanese shops A fully evolving sector, mass retailing in Japan is losing its...	28.11.08 \|

EU-Japan Centre: encouraging distribution Five days to success in Japan Amongst the business programmes organised by the EU-Japan Centre for...	28.11.08 \|

EU-Japan Centre An intercultural laboratory Co-managed by the E.C. and the Japanese government, the EU-Japan...	28.11.08 \|

Cover feature Welcome to Shopping 2.0 In the face of increasingly demanding consumers, brands have launched...	28.11.08 \|

Bernd Schmitt, from Columbia Business School When selling equals entertaining Professor of International Business at Columbia Business School in New...	28.11.08 \|

Polish-French Exchanges Poland, Operation Seduction Poland and France have long maintained a friendly relationship...	27.11.08 \|

SIMAT A success story from the Ivory Coast Specialised in transit and handling, the Ivory Coast SME SIMAT,...	27.11.08 \|

U.S. Chamber of Commerce A network of power It is sometimes a short step between influence and political action;...	25.11.08 \|

The political position of the U.S. Chamber “Yes, we can…” forget! The U.S. Chamber of Commerce has welcomed the election of Barack Obama...	25.11.08 \|

AmChams A tighter network There are 110 American Chambers of Commerce (AmChams) worldwide,...	25.11.08 \|

French Chambers of Commerce and Industry Special Assemblies: a strategy for the future Commerce International followed eleven meetings for the French...	25.11.08 \|

French CCI Reform Protest in the air Jean-François Bernardin, President of the ACFCI, was apt to...	25.11.08 \|

International trade Part four: Haute-Normandie The Haute-Normandie International (HNI) network was set up in 2004 in...	25.11.08 \|

île-de-France A region at the fore of European metropolises The question of the attractiveness of the Île-de-France region...	25.11.08 \|

Melun – Val-de-Seine Evolving territory Home to 5,700 companies, the agglomeration community of Melun –...	25.11.08 \|

Grenoble Alpexpo, Olympic ambitions Situated at the heart of the city of Grenoble, the exhibition park and...	25.11.08 \|

View all the articles in this issue - 46 articles in this issue

Archives de l'année 2010

Commerce International - January 2010 No 59	Commerce International - February 2010 No 60	Commerce International - March 2010 No 61	Commerce International - April 2010 No 62
Commerce International - May 2010 No 63	Commerce International - June 2010 No 64	Commerce International - July 2010 No 65

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Summary : C.I. Summary 47 [Archives]