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THE ISSUE'S REPORT

Welcome to Shopping 2.0

In the face of increasingly demanding consumers, brands have launched themselves into a game of one-upmanship centred around the mise-en-scène of their shops. Their common aim: to allow potential clients to live out unique experiences.

Bernd Schmitt, from Columbia Business School : When selling equals entertaining
Cover feature : Creating destinations for experience
Zoom on boutiques : Cook & Book, food for the body and the soul
Zoom on boutiques : Nike iD Studio: where the consumer is the designer
Zoom on boutiques : Panasonic Center displays the house of tomorrow
...

READ THE REPORT

EN COUVERTURE
Commerce International - December 2008 No 47

Summary : C.I. Summary 47 [Archives]
Credit insurance A sure thing When your activity consists in offering surety insurance, it is always...	02.04.09 \|

French Chamber reform A subdued victory On 25 November, the French CCI presidents finally adopted a reform...	04.12.08 \|

J.-F. Bernardin, President of ACFCI Together Plans for reforming the French Chambers of Commerce should be...	03.12.08 \|

Cover feature Creating destinations for experience The period of functional shopping is over. The era of experiential...	01.12.08 \|

Zoom on boutiques Cook & Book, food for the body and the soul Brussels	01.12.08 \|

Zoom on boutiques Nike iD Studio: where the consumer is the designer New York – London	01.12.08 \|

Zoom on boutiques Panasonic Center displays the house of tomorrow Tokyo	01.12.08 \|

Zoom on boutiques Drugstore Publicis lives at the rhythm of its clients Paris	01.12.08 \|

Zoom on boutiques American Girl pampers its young clients United States	01.12.08 \|

Zoom on boutiques The Apple Store “Genius Bar” serves advice New York	01.12.08 \|

View all the articles in this issue - 46 articles in this issue

Archives de l'année 2010

Commerce International - January 2010 No 59	Commerce International - February 2010 No 60	Commerce International - March 2010 No 61	Commerce International - April 2010 No 62
Commerce International - May 2010 No 63	Commerce International - June 2010 No 64	Commerce International - July 2010 No 65

Version française - Legals - Contact us - Credits - Référencement

Summary : C.I. Summary 47 [Archives]