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REPORT : Social networks seeking an economic model
4 september 2009 à 11:52:48 | Tell a friend | Printable version
Chris Hughes, co-founder of Facebook

Obama thanks him!

Photo : D.R.
Photo : D.R.
At the age of 25, this former roommate of Mark Zuckerberg and co-founder of Facebook coordinated the online campaign of Barack Obama. Ever since, the American President’s use of online communities has inspired imitators from the world of politics all over the world. In April 2009, the American magazine Fast Company published a cover feature on Hughes as “The Kid Who Made Obama President; How Facebook Cofounder Chris Hughes Unleaded Barack’s Base and Changed Politics and Marketing Forever”.
Indeed, the tool developed by Chris Hughes for Senator Barack Obama, My.BarackObama.com (MyBO), was a social network in itself that enabled funds to the sum of 30 million dollars (21 million euros) to be raised, some 200,000 events to be managed, and Democrat supporters to rally into tens of thousands of groups. According to Joe Rospars, from Obama’s campaign office, “the community built up around Chris’ platform provided us with indispensable aid”.
There is no denying Chris Hughes’ huge role in the election of the first Afro-American President. Even if the young prodigy had to leave Facebook at the start of 2007 to devote himself to helping the President get elected, he lost nothing from making the move. The better the election surveys and Barack Obama’s victories at the primaries, the more Chris Hughes’ financial resources increased drastically.
Today, with the elections far behind, MyBO has been transformed into “Organizing for America”, a project taken over by the Democrat Party. As for Chris, he says that he is ready for new challenges… on condition that he is inspired, he says.

Charles Delaere et Philippe Adam


Report summary :
Social networks seeking an economic model
Despite several years of existence, social networking web sites have not always...
Increasingly fragile companies
Offering undeniable opportunities, social networks also expose organisations to...
A cultural revolution
According to Ludovic Bajard, Associate Director of the agency Human to Human,...
Marc Zuckerberg, CEO and founder of Facebook: A young man with a knack for business
Chris Hughes, co-founder of Facebook: Obama thanks him!
Reid Hoffman, President and founder of LinkedIn: The office network
Jack Dorsey, President and founder of Twitter: A source of information
Rupert Murdoch, owner of MySpace: He’ll make the world pay
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