Drugstore Publicis lives at the rhythm of its clients

“We have grouped in the one space all you need to satisfy the eye, the ear, the mouth and the nose, and the people you can see here – personalities from show-biz and politics – are also part of the show,” says Jacques Terzian, Managing Director of Publicis Drugstore. Created in 1958, the Drugstore can boast of finding a dynamic after reopening at the end of 2003.
Open 7 days a week, from 8 am to 2 am, and ideally situated – at the top of the Champs-Élysées –, it attracts an average of 6,000 visitors per day on weekdays and up to 8,000 per day on weekends. As the showcase of the Publicis group, it has gained a name for itself as a meeting place, aimed as much to VIPs as the general public.
“We transmit the image of the group and we respect the spirit and universe of Publicis,” adds Jacques Terzian. Its three main spheres of activities: entertainment in the cinema, dining – with the brasserie and the more formal Wine 133 –, and the sales of various goods in specialised boutiques – a book shop, a news agency, a fine foods store, a delicatessen, a wine cellar, a cigar cellar, fashion, gifts, makeup, pharmacy goods… “The aim is to highlight what is new in the world of chic, in a Parisian universe,” sums up the Managing Director.
Drugstore is the stage for an unending series of events: “Avant-premières often take place one after the other in the dining spaces, and we also host brand launches…,”
lists Jacques Terzian. A status that it works at winning on a daily basis: “Our concept
of luxury and glamour requires us to constantly renew ourselves to make the premises come to life. This is why until 31 December this year, 10 great Parisian chefs are doing new takes on classics for us: hamburgers, croque-monsieurs, steak tartare, club sandwiches…”
The upsurge in visitors to the Drugstore owes much to its renovations, which allow
atmospheres to be adapted according to the time of the day and consumer habits.
“We live through different stages throughout the day,” explains the Managing Director.
“The morning is centred around news at the newsstand and breakfast at the brasserie; at lunchtime, the restaurants and grocery store take-away are particularly successful; the afternoon is more for shopping; and in the evening, the Drugstore is a place for rendez-vous, more glamorous, with a lounge ambiance… Atmospheres vary depending on the time, with changes in music and colours thanks to the original architectural concept of the Drugstore, namely transparent glass and light.”